XRM > CRM
and for professionals that work in relationship-driven sales industries, the typical salesperson-customer relationship (and its associated software!) doesn’t work.
Integrating and keeping data up to date from all your different platforms
Patching together APIs from all your different vendors
Deduping, cleaning, and keeping data up to date
Switching between apps, logins and browser windows to get a single view of data
Market and deal data
People and contact info
Pipeline and deal management
Network and social graph
Emails and Meetings
Files and Notes